Google (NASDAQ: GOOG) set up its very first retail display for its Google Glass specs during The Players Championship, a PGA golf tournament, in Ponte Vedra Beach, Florida.
It is the first time Google has sold the wearable computers in a public, face-to-face setting. In addition to the Glass display, the makers of two official golf-related Glass apps were also on hand giving demos. Anyone who purchased the $1,500 Google Glass device at the booth would receive a free mini camera accessory that connects to a golf club allowing golfers to analyze their swing in real-time.
Google sold Glass to the public for less than 24 hours last month, but it was only available online. The company sold out of the white, or "cotton" colored, Glass in mere hours and filled up all available spots in its "explorer" program of testers.
Going forward, Google said in March it has partnered with the Luxottica Group, owner of the Sunglass Hut, Ray-Ban and Oakley sunglass brands and retail stores, to design and distribute a new kind of eyewear for Google Glass. Luxottica has more than 5,000 retail stores in the U.S. The deal with Luxottica is important for Google because it gives the company big-name backing in the eyewear industry, an important factor if Google Glass products want to compete in the general consumer market.
In a Google+ post last week, Google suggested that it would also be testing new ways to sell the device.
"A few weeks ago, we opened up our site for a single day. The response was overwhelming – we almost ran out of inventory and had to close things down early. We've since built our inventory back up and plan to continue to accelerate new ways to expand the program in the weeks and months ahead," Google wrote on its blog.
The wearables market is picking up steam, and credibility. Amazon has corralled wearable devices including health and fitness trackers and personal cameras such as GoPro's, into a single online store. All this, before the first Google watch hits the market.
Luxottica Group partners with Google Glass for eyewear distribution
It's time: Google unveils 'Android Wear' watch
Google to open first US retail store in NYC
Google's SlickLogin acquisition buys sound authentication technology
Google Wallet stepping up mobile loyalty