Google, Intel Open Pop-Up Retail Showrooms For Holiday Shoppers

As the holiday season kicks into full swing, Google (Nasdaq:GOOG) is opening six showrooms across the country to lure in shoppers and promote its Nexus 7 tablets and Chromebook computers. 

The Winter Wonderlab showrooms will give the online giant a retail presence where customers can test out Google's products before ordering them online. The shop locations are currently open in New York; Washington; Chicago; Los Angeles; Sacramento, Calif.; and Paramus, N.J.  The stores also feature a large snow globe that lets customers take videos of themselves, complete with fake snow.

"The Winter Wonderlab is a fun and interactive way to experience all of Google's new gadgets in one place," the company said on the new Winter Wonderland website that was launched Sunday, Nov. 18.

Intel also plans to welcome customers to custom pop-up locations, a first for the technology brand. On Nov. 23, the first Intel retail outfit will open its doors to the public in New York City. In addition to showcasing Intel-powered hardware like laptops and desktops, the pop-up shops will also serve free coffee and host movie nights and events featuring guest speakers. More locations are expected to be announced for the Intel shops, which will remain open through Jan. 25.

For more:
-See this Bloomberg article
-See this Digital Trends article

Related articles:
E-Commerce Holiday Shopping to Jump 15 Percent
NRF Holiday Sales Projections Rise; Shutdown Fears Loom
Retailers Need to Get a Head Start on Slower Holidays
Kmart Launches Earliest Holiday Ad
Google Says Start the Holiday Shopping Season Early Too

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