Google (NASDAQ: GOOG) is expanding its Shopping Express service in northern California, from Fresno to the Oregon border.
Shopping Express, already available in San Francisco, Berkeley, Fremont and Oakland, California, offers same-day delivery of orders from major retailers such as Staples, Walgreens and Target.
Shopping Express is Google's answer to other retailers' ramped up same-day delivery programs. For example, Amazon (NASDAQ:AMZN) launched Amazon Dash in April, allowing AmazonFresh users to add groceries and household goods to their shopping lists.
AmazonFresh's same-day delivery service is available in San Francisco, Seattle and Los Angeles, and it may expand to Washington, D.C. and international cities in the near future.
Walmart (NYSE: WMT) is expanding the Walmart To Go service in Denver, as well. The service allows shoppers to order online and have their groceries packed and ready for pick-up when they pull into the parking lot.
Google began testing the same-day delivery service in March 2013 with select consumers in the San Francisco Bay area, and expanded the service's delivery zone from San Francisco to San Jose later that year.
Meanwhile, Google is offering a six-month free trial for shoppers who sign up for a Shopping Express membership. Consumers pay for purchases on Google Shopping Express with Google Wallet.
-See this Internet Retailer article
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