Google buys retail forecasting startup Rangespan

Google (NASDAQ:GOOG) has acquired retail forecasting company Rangespan, in a move expected to help the search company build a better shopping portal.

The London-based company provides back office services for online retailers and supports them by using product selection and expansion based on real-time sales dynamics. A note on Rangespan's home page announces the acquisition and signs off as the company is integrated into Google. Some Rangespan employees will join Google.

"There are a lot of parallels between what we are doing and what Google is doing and we are excited to work together, founder Ryan Regan told TechCrunch. Terms of the deal were not disclosed.

This is Google's third acquisition in the U.K. this year. The company recently acquired artificial-intelligence company DeepMind and anti-malware startup Like DeepMind, Ransgespan promises to help grow Google Shopping. Google is also expanding its Shopping Express same-day delivery service to Manhattan and West Los Angeles this week and has been quickly building out the service, promising more coverage in coming months to additional boroughs in New York City and other parts of Los Angeles.

For more:
-See this TechCrunch story

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