Google (NASDAQ:GOOG) and Barnes & Noble (NYSE:BKS) officially launched a same-day book delivery service in three markets. Barnes & Noble shoppers in Manhattan, West Los Angeles and the San Francisco Bay Area will now be able to get books delivered from local stores through Google Shopping Express, reported the New York Times.
The move comes just a few days after rival Amazon (NASDAQ:AMZN) announced that the retailer's "Get It Today" same-day delivery service would expand to six new markets and include as many as 1 million items.
Google Shopping, which launched about a year ago, already allows online shoppers to order products from stores such as Walgreens and Target (NYSE:TGT) and have them delivered to their door within hours. Since spring, the company has expanded Shopping Express to new markets several times and added more than 15 local retail partners.
The move will not only help Google in the competition for same-day delivery. It may help boost Barnes & Noble sales as well. The book retailer has closed 63 stores in the last five years, and the retailer's Nook business fell 22 percent in the fourth quarter compared with the same period a year earlier.
The new delivery service is being called a test to see if Barnes & Noble can increase its online reach.
"It's our attempt to link the digital and physical," Michael Huseby, CEO of Barnes & Noble, told the New York Times.
"Many of our shoppers have told us that when they read a review of a book or get a recommendation from a friend, they want a really easy way to buy that book and start reading it tonight," Tom Fallows, director of product for Google Shopping Express, wrote in an email. "We think it's a natural fit to create a great experience connecting shoppers with their town's Barnes & Noble."
-See this New York Times article
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