Google adds retail tracking feature into Google Now app

Google (NASDAQ: GOOG) has added a new feature to the Google Now app that notifies users when they are near a store that may have an item they've recently searched for online.

The new feature will send a pop-up notification with picture and pricing information for the recently searched item.

Google Now is only available for Android in the Google Search app. The technology uses location services to access user search information and history.

"You've been looking for the perfect pair of hiking boots online, but haven't gotten around to pulling the trigger. Starting today, if you're out and about and near a store that carries those boots, you might see a Google Now card showing you the product and price to remind you that you wanted them," reads the announcement from Google.

The new feature comes on the heels of another retail initiative from Google this week. Google on Tuesday announced it expanded same-day delivery service Shopping Express to Manhattan and West Los Angeles. Previously, the service was only available in the San Francisco Bay Area where it launched as a pilot just over a year ago.

Other retail initiatives in the pipeline for Google include the acquisition of retail forecasting company Rangespan, a move that's expected to help the search company build a better shopping portal. Google is also working with Sunglass Hut to launch an exclusive virtual fitting room where users can try on a pair of Google Glass eyewear.

For more:
-See this Google announcement

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