Global Brands Group announced that Adrienne Lazarus, formerly of Ann Taylor and May Company, has been named CEO of The Frye Company.
Lazarus has 25 years of experience building businesses such as Intermix and Ann Taylor, and Global Brands said it was important to bring in a veteran to lead the 150-year-old Frye brand.
"We are excited to welcome proven retail leader Adrienne Lazarus as Frye's new CEO," said Bruce Rockowitz, CEO and vice chairman of Global Brands, in a statement. "Frye is one of the most important brands in our portfolio and under her powerful leadership will be positioned to continue its growth as a global lifestyle brand."
Lazarus was previously president of Intermix from 2009 until its acquisition by Gap in 2013. There she led the retailer's repositioning and is credited with turning around its sales and general appeal. Before Intermix, she acted in several executive capacities at Ann Taylor, serving as president president of the brand, helping launch Ann Taylor Loft and growing the brand to a valuation of $1 billion. Story