Mobile technology and location-based solutions provider Gimbal has named Jeff Russakow president and CEO. Russakow replaces Rocco Fabiano, who will continue at Gimbal as chairman.
Fabiano led Gimbal through a successful transition out of Qualcomm in 2014 and also helped establish the company's early market leadership.
As president and CEO, Russakow will work with global customers, partners, employees and the executive team to advance Gimbal's position in the location and proximity-based mobile engagement industry.
"Gimbal brings to the market truly enterprise grade solutions and a compelling business vision at a time when the revolutionary advances we have seen in mobile, digital media and personalized customer experiences are finally reconnecting to the physical world in which we all actually live," Russakow said.
The newly appointed president and CEO has more than 20 years of experience in executive management, most recently as CEO of Findly, a growth SaaS company, and as executive chairman of Symphony Advanced Media, a multiscreen media analytics company.
He was also the former exec-VP and chief customer officer at Yahoo and has held senior positions at enterprise and consumer software leaders SAP, Adobe and Symantec.
"Jeff brings tremendous experience in digital media, advertising, software and SaaS that will be instrumental to scaling the Gimbal business to the next level," said David Wise, current Gimbal board member and senior VP at Qualcomm Technologies Inc. "We look forward to working with Jeff and the management team to drive Gimbal's vision of a proximally-engaged world."
Russakow will also be a member of Gimbal's board of directors.
Gimbal has the largest deployment of Bluetooth Smart beacons, location-based engagement analytics, security features and privacy controls—all to help drive mobile app engagement and loyalty for retailers, brands, venues and events. Press Release