Gilt opens first physical showroom

Online shopping destination Gilt announced the launch of an in-person shopping experience for members. The new Gilt by Appointment invites members into the showroom at the company's New York City office to try on and shop apparel, shoes and accessories.

As of now, members can preregister for appointments and doors will officially open on Sept. 8.

The physical retail-like space includes an assortment of designer and luxury brands. All items are up to 70 percent off, and shoppers have another added benefit: the help of a personal stylist.

"We always look for new ways to engage our members and bring them insider access to the most coveted brands," said Clay Cowan, chief marketing officer at Gilt. "Launching the Gilt by Appointment showroom opens up a whole new way of shopping Gilt, allowing our members to experience the perks of with the convenience that comes with brick-and-mortar shopping, including trying on and seeing items in-person, shopping with a personal stylist, and the excitement of taking home their purchases that day."

During tailored sessions, up to two members plus two non-members can be in the showroom at one time, with a personal stylist. Or, a private session includes one member with one or two guests and a Gilt stylist to assist. Finally, a group session with one member and up to five friends can shop the showroom with a stylist.

Appointments will last between 60 and 90 minutes. Members also have the opportunity to cite the reason for the shopping occasion when registering so the Gilt personal stylist can pull pieces ahead of time.

Gilt joins a growing list of e-commerce start-ups that are testing out brick-and-mortar stores such as Birchbox, Bonobos and Rent the Runway.

For more:
-See this Gilt press release

Related stories:
BirchBox continues physical store pilot
Gilt pushing China expansion
Birchbox uses brick-and-mortar to learn about online shoppers
Bonobos raises $55 million to open new stores
Birchbox to open its first retail store in Manhattan