Gap expands omnichannel holiday initiatives

Gap (NYSE:GPS) has launched several new omnichannel initiatives in time for the holiday season, including an online wish list for shoppers to curate their most-wanted items from across all five of the company's brands.

New in-store enhancements include free WiFi in more than 1,100 Gap, Gap Factory, Banana Republic and Banana Factory Stores, Old Navy and Athleta U.S. stores, reported Chain Store Age. In addition, customers of Gap, Banana Republic and most Athleta locations in the United States can reserve in-store.

With the expansion of the company's reserve in-store service, shoppers go online and pick items to place on hold and have them waiting at their location of choice. Shoppers can reserve up to five items per day and the products will be held in specifically marked areas of the store until the close of the next business day.

Reserve in-store was first implemented in 600 Gap stores one year ago.

Order in-store service will also roll out across 1,000 U.S. Gap, Banana Republic, Old Navy and Athleta stores. Order in store uses mobile devices carried by sales associates. Staff can instantly assist customers in what they want using the devices.

In August, Gap's Piperlime brand unveiled a website makeover that includes a platform for social shopping and the first-ever Piper Collection. Gap is one of many fashion retailers looking to drive e-commerce through social shopping. In spring, it was one of several partners to launch a test with Pinterest that allows promoted pins to show up in the social media platform's search and category feeds.

For more:
-See this Chain Store Age article

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