Crashed For 3.5 Hours Wednesday

Gap's site crashed for about 3.5 hours on Wednesday (March 17) and apparently took fellow Gap brands—including Old Navy, Banana Republic and Piperlime—down with it. The cause of the crash, which kept the site down from about 3 PM to about 6:30 PM (New York time), was not immediately known, said Gap Spokesperson Daniel Rubin.

Site performance tracking firm Pingdom was the first to report the trouble, a problem quickly confirmed by another Web performance firm, Gomez. "The error messages seem to indicate that the problem is very serious," said Matt Poepsel, Gomez's VP of Performance Strategies.