Online retailer ThinkGeek has partnered with GameStop (NYSE:GME) to create a concept store focused on collectibles. Set to open this fall, the first retail location will be in the Florida Mall in Orlando, Florida.
"The opening of our first brick-and-mortar store is a significant milestone for the brand and a great example of how the GameStop acquisition is a win for our customers," said Katy McCarthy, president of ThinkGeek. "While people know us today as an online retailer, the GameStop connection will bring vastly more visibility to the brand and our ever expanding selection of exclusive products."
The new stores will be designed with modern, bright and open floor plans, featuring an assortment of geek-inspired collectibles, gadgets, apparel, and other unique, licensed products from pop culture brands.
"GameStop is committed to delivering a great customer experience in the collectibles market and this store is unlike anything that currently exists today," said Mike Buskey, exec-VP and president of U.S. stores at GameStop. "We are combining the power of the ThinkGeek brand with the retail expertise of GameStop to deliver a new store concept that will amaze and appeal to a broad range of customers from collectors to pop culture fans."
GameStop acquired GeekNet, the parent company of ThinkGeek, back in June for $140 million. GameStop offered GeekNet a higher offer just one day after it agreed to a sale offer from Hot Topic.
-See this ThinkGeek press release
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