GameStop revamps rewards

GameStop (NYSE:GME) is revamping its popular PowerUp rewards program to make earning and redeeming points easier.

The retailer has added a dashboard feature that makes it simpler for members to choose reward preferences. As points accrue, they can now see reward certificates available for redemption or choose to stockpile points for future purchases.  

"Many of our PowerUp Rewards members have asked us to send them their rewards automatically upon hitting a certificate reward threshold," said Frank Hamlin, chief marketing officer at GameStop. "We listened to our customers and are now giving them the option to customize their reward experience, helping our customers track their accounts in real time while keeping more money in their pocket and offering a more personalized experience."

PowerUp Rewards Pro members will automatically be set to stockpile their points, while Basic members must select their preference to save their points or automatically convert points to reward certificates.

More than 70 percent of the retailer's total sales are attributed to the more than 40 million PowerUp members. Making technological enhancements and growing this program is a priority for the retailer. PowerUp is the cornerstone of the company's efforts to cement loyalty with its gamer audience, comprised largely of millennials.

For more:
- see this GameStop press release

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