GameStop gasses up rewards program

GameStop (NYSE:GME) has added a new benefit for members of its PowerUp rewards loyalty program. Members can now redeem reward points to pay for fuel through a Fuel Rewards program.

The Fuel Rewards program, operated by Excentus, is an existing national program with 6 million members that lets its members earn fuel savings from purchases made at participating merchants. Consumers can link debit and credit cards to earn, track and manage points online or from a mobile app.

Now GameStop's PowerUp Rewards members can join the Fuel Rewards program online or by texting "powerup" to a phone number and download the Fuel Rewards app.

"Gaming, electronics and wireless services represent huge retail and online opportunities for consumers to earn valuable rewards," said Megan Flynn, exec-VP of strategy and business development at Excentus. "The Fuel Rewards program is pleased to add GameStop and its PowerUp Rewards members to our growing list of participants to help consumers lower the cost of everyday life by saving on fuel."

GameStop's PowerUp Rewards now boasts more than 40 million members worldwide and comprises more than 70 percent of the chain's total sales. They spend three times that of non-members and are five times more profitable than other customers. PowerUp is the cornerstone of the company's efforts to cement loyalty with its gamer audience, comprised largely of millennials.

Last year, GameStop opened the Technology Institute (GTI), a new business unit focused on improving interactions between shoppers and stores via technology.

For more:
-See this Excentus press release

Related stories:
GameStop's 'Grow & Go' gives millennials more
GameStop acquires Geeknet for $140M
GameStop to shrink core business as gaming consoles go digital
GameStop picks up 160 RadioShack stores
GameStop launches technology institute

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