GameStop (NYSE:GME) has expanded its partnership with Cricket Wireless.
Cricket Wireless products and services will now be carried at 3,400 U.S. locations, making GameStop the largest retail distributor of the brand, which also has relationships with Aaron's and Best Buy.
"We are pleased to have been Cricket's first national distribution network and now we're its largest," said Jason Cochran, senior VP of U.S. stores at GameStop. "The strategic relationship builds on the strengths and benefits of both retailers as we continue to enhance and expand mobile services presence nationwide bringing sales, service and convenience to locations near every shopper."
Select GameStop stores will also feature a "Dedicated Cricket Consultant," a GameStop employee who is trained to answer questions, help select products, address billing questions and assist in sales.
"By expanding the number of stores and having dedicated Cricket consultants in certain GameStop locations, we're continuing to add to the great Cricket experience customers already receive today in GameStop," said Dave Fine, Cricket VP of sales. "It's this type of focus on the customer that makes our retail relationship with GameStop a perfect fit."
Shoppers can also take advantage of GameStop's trade-in program for pre-owned video games and apply the credit toward a device or service from Cricket.
GameStop has beaten the odds and prospered as its core business of video games transitioned from a physical product to a digital one, in part because of its diversification into other businesses including wireless.
In its recently completed fiscal year, this business segment (Spring Mobile AT&T Wireless, Simply Mac and Spring Mobile Cricket Wireless) added $850 million to the balance sheet. Management expects it to contribute $1.6 billion in revenues by 2019.
- see this Cricket press release
GameStop creates publishing group
GameStop beats video game slump with diversification
GameStop rolls out ship from store