Fried Chicken And Graphic Novels: In India, It's A Finger-Lickin' Good Combo

KFC India is launching what it says will be its first-ever digital-only campaign. It will include an interactive digital video channel on YouTube, but it will also feature something that is a little more nontraditional for retailers: a user-generated graphic novel. As KFC describes it: It "allows consumers to input their pictures, names, and a couple of favorite catchphrases into a storyline. The consumer can then read his/her own personalized graphic novel, and share it with their friends on Facebook. This engaging application has already seen 17,000 consumers creating their own 'Krushers Komics' within seven days of launching the application. Each day, the best male and female entries will get a print version of their novels as memorabilia." Story