Fresh & Easy plans to shutter 50 stores across California, Nevada and Arizona, effectively shucking 30 percent of its 167 locations. The remaining stores will undergo a design change.
The company's CEO, Jim Keyes, announced the changes on Fresh & Easy's YouTube account. The underperforming stores will officially close their doors April 3.
The supermarket chain is now developing a new, smaller format store that is half the size of the previous 10,000-sq.-ft. locations, reported the San Bernadino Sun. The redesign is being lead by design firm ADMI, which also created the Apple Store.
"Instead of paying to keep stores open that are not ultimately part of the future, in places where we have little chance of profit, we think that we can turn that cash into investment in new stores," Keyes said in the video.
British retail chain Tesco launched Fresh & Easy in the United States in 2007 to compete in the natural and organic grocery category. After failing to meet expectations, the company declared bankruptcy in 2013 and was bought out by Yucaipa Cos.
In December, Fresh & Easy announced it was testing out a new concept store, starting in Las Vegas, with a more open floor plan and more convenience products, including an expresso bar, smoothie bar and a health kiosk.
-See this San Bernadino Sun article
Fresh & Easy testing new concept store
Tesco finding sale of Fresh & Easy anything but easy
Tesco 'on track' to unload Fresh & Easy
Tesco CEO loses right to drive, must now leave that all to his chauffeur
Tesco confirms its U.S. pullout, fate of Fresh & Easy unclear