British retailer French Connection will open a pop-up shop in London next week that will offer customers the option of a click-and-collect service.
The "convenience store," as the company is calling it, will take up 1,000 sq. ft. in London's Old Street underground train station, reported Women's Wear Daily. "F by French Connection" will carry the brand's fall collection along with gift items. Display windows will feature displays by local artists.
The click and collect service, rapidly growing among retailers in all U.S. verticals, allows shoppers to collect items from a brick-and-mortar that have been ordered online. Orders placed before 1 p.m. are ready for pickup after 5 p.m. the same day.
Sears (NYSE:SHLD) and Kmart are among the U.S. chains that recently expanded their shop-online and pick up in-store program to include more than 2,000 locations. Other retailers offering the service include Target, (NYSE:TGT) DSW (NYSE:DSW), Staples (NASDAQ:SPLS) and Men's Warehouse (NYSE:MW). Beyond the U.S., eBay launched its own click-and-collect service in the U.K.
The store will be part of a four-month trial. Based on results, the French Connection is considering additional small pop-ups in other transport hubs.
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