Free delivery comes at high cost for retailers

Free delivery is becoming the norm for many retailers. While this may be good news for consumers, retailers often struggle to make a profit from online orders. Amazon reported last week that it saved customers $2 billion in shipping fees over the holidays alone. But at what cost to the retailer? According to Forrester Researcher Sucharita Mulpuru, the e-commerce giant loses between $1 and $2 billion annually from U.S. Prime shipping. Story