Francesca's taps new CMO from Kohl's

Specialty apparel retailer Francesca's has named Laurie Hummel its new chief merchandising officer, completing the executive search that started in August when current CMO Sei Jin Alt announced her resignation.

Alt is departing Francesca's to spend more time with family and pursue other interests, but will remain at the company until Nov. 20 to ensure a smooth transition. Hummel will start on Nov. 30 and report directly to Michael Barnes, Francesca's chairman, president and CEO.

Hummel has more than 25 years of retail experience, serving previously senior VP, divisional merchandise manager at Kohl's. Prior to Kohl's, she held other leadership positions in merchandising and financing at Stage Stores and Macy's.

In the CMO role at Francesca's, Hummel will be responsible for all merchandising, product development and vendor-related supply chain functions. 

"I could not be more thrilled to have Laurie on the Francesca's leadership team," Barnes said. "She is a world-class merchant and retail executive who brings a wealth of experience with a strong track record of driving profitable growth. Laurie's background is a great match for the qualities we were searching for in a chief merchant with proven capabilities in merchandising, product development, and financial planning." Press Release