Former Diapers.com CEO to open wholesale shopping club next month

Finally ready to take on Amazon, Marc Lore, former founder and CEO of Quidsi, parent company to Diapers.com, will launch Jet on Feb. 20. Lore spent years competing with the e-commerce giant before ultimately selling Quidsi to Amazon for $550 million in 2010. But next month limited users will be able to sign up for his wholesale shopping club, Jet, which will sell everything from clothes and books to electronics and baby gear. Story