Urban Outfitters (NASDAQ:URBN), Forever 21 and Kate Spade all made the list of the 500 Fastest Growing Brands on social scrapbooking site Pinterest.
According to Stylophane, a social media index and analytics firm, brands that topped the list truly understand the importance of images. The study looked at brands that generated the most interest in June, reported Forbes.
"All online revenue from shopping relies on the quality of the images," Alex Mendoza, managing partner with Stylophane, told Forbes. "Pinterest is not text heavy like Facebook and Twitter. It's primarily a visual medium, so successful brands have the creative assets, photos, needed to keep their pages interesting."
Mendoza went on to describe images and photography as king components for social media because of the quick response elicited in consumers. "In fashion and retail a beautiful image makes social engagement go up, and online sales go up," he said.
The top five on Stylophane's list include Modcloth, Urban Outfitters, Forever 21, Anthropologie and Sephora.
On a similar list of the top 500 fashion brands on Pinterest, the top 10 included Reformation, Free People (an Urban Outfitters spin-off), Lululemon (NASDAQ:LULU), Kate Spade and Lilly Pulitzer. Pinterest's role as a social media powerhouse is reflected in brands such as Kate Spade, which launched its Pinterest product board just weeks ago but has already generated more than 180,000 followers—a mix of 20 percent commerce pins and 80 percent pure inspiration, reported Women's Wear Daily.
"Many, if not most, good strategies should have e-commerce in mind. Products you pin can and should link back to that product on your shopping site. Some brands miss this—I can't imagine why, but I see it all too often," Mendoza said.
Mendoza said the scrapbooking tool is especially loved by women, who share images of their favorite fashionable apparel and accessories.
In a mutually beneficial relationship, Pinterest recently started working more closely with brands. Earlier this month the social site launched an updated "follow" button that allows pop-up dialogue to show a brand's latest pins without viewers having to leave the brand's website.
-See this Forbes article
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