Forever 21 tops growth for online engagement in February

Peapod and FreshDirect were among the top five desktop performers for retailers in February, according to web analytics from SimilarWeb. Looking at U.S. e-commerce sites with the longest visitor times, Avon Products joined the top 10 ranks for the first time, with visitors staying an average of 10 minutes, 12 seconds.

The biggest winner for February was apparel retailer Forever 21, which jumped three places ahead in the ranking for customer engagement by adding 28 seconds to its desktop duration, reported Internet Retailer.

Two retailers who dropped out of the top 10 for the month include Rent the Runway and Fingerhut, which were replaced by Avon and Fire Mountain Gems. According to SimilarWeb's digital manager Pavel Tuchinsky, Avon's rise in display ad traffic accounted for the rise in visitors, who stayed longer on the site.

Looking at mobile visit duration, TV jeweler came in first place, with a duration average of 10 minutes and 58 seconds per visit and 11.91 pages searched. Newcomers to the top 10 in mobile include Lakeside Collection, Orchard Brands' and Jimmy Jazz, replacing Yoox, Zulily and Dollskill.

Retailers that made the top 10 for durations on a mobile app include eBay, Amazon, Groupon and Walmart.

For more:
-See this Internet Retailer article

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