Forever 21 partners with Oracle, announces 600 new stores

Fashion retailer Forever 21 has teamed up with Oracle Retail to help predict what consumers will want to purchase. Forever 21 will now use Oracle's merchandise planning and optimization solutions in 600 new stores in order to better prepare associates for consumers' wants and needs.

"The Oracle Retail solution gives us a blueprint of where the assortment is going to lead us," said Robert Kim, VP, planning and allocation, Forever 21. "Seeing the past performance by segment and looking at color penetration and fashion attributes is in itself a giant step forward, and the data can be sliced and diced in a way that is meaningful for our merchants. Oracle took a very complicated model and made it user-friendly."

Forever 21 is planning to open 600 new stores in the next three years, all using the Oracle system to help with merchandising. The system will predict colors, styles and quantities at each of its six websites and corporate, franchise and joint-venture owned brick-and-mortar locations in 43 countries.

To speed up implementation, and allow for upgrades in the future, Forever 21 decided to avoid customization.

"Forever 21 is optimizing its selection of merchandise to meet consumer expectations and to help improve performance across its diverse customer touch points," said Jill Puleri, senior VP and general manager, Oracle Retail. "By using Oracle Retail optimization and planning solutions, Forever 21 is taking advantage of integrated retail science and leading predictive technology, features to improve the customer experience and drive sales."

Forever 21 founder and CEO Don Chang announced an ambitious growth plan for the chain last summer: to double in size over the next three years, bringing the total store count to 1,200. A large part of that expansion began last April when Forever 21 introduced a new concept with even greater quantities of low-priced items called F21 Red.

For more:
-See this Oracle press release

Related stories:
Forever 21 introduces new F21 Red concept
Forever 21 to double in size by 2018
Forever 21 under investigation over safety violations
Abercrombie & Fitch shows signs of a turnaround
Abercrombie & Fitch to reposition Hollister as a 'fast fashion' brand

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