Forever 21 expands F21 Red

Forever 21 has expanded its F21 Red concept with three new locations, opened just in time for Christmas.

The teen-focused apparel chain debuted the concept in May 2014, and now has more than 20 locations, with more planned in both the United States and Canada as part of a planned 20-30 store expansion over the next five years.

The fast fashion retailer sells very low-priced goods at its flagship stores, but F21 Red takes the concept of cheap chic to new extremes. Stores feature on-trend staples for women, men and kids at what the company terms "entry-level price points." Shoppers will find $7.90 denim, $5.90 tank tops, $3.90 t-shirts and $1.90 camisoles.

Many of the items are basics simply culled from other Forever 21 brands, but displayed in a simpler setting, according to Racked Miami. There is also a selection of higher-priced on-trend items.

Stores are in high-profile, even high-rent, locations. The newest units opened in Brooklyn, New York; Kendall, Florida; and San Diego. They range in size from 20,000 to 35,000 square feet.
Forever 21 isn't alone in creating new concepts to reach young shoppers. Fast-fashion retailer H&M, American Eagle Outfitters and Urban Outfitters have all been opening smaller concepts chock full of inexpensive items.

For more:
-See this Forever 21 announcement
-See this Racked Miami blog post

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