Foot Locker unleashes Shoemoji in new app

Foot Locker (NYSE:FL) has rolled out its first smartphone app, which allows users to communicate in a very mobile-specific language with Shoemoji emoticons. The intended topic of conversation: shoes.

The app creates a way for sneaker aficionados to discuss and share their interest in athletic footwear. Just as smartphone users communicate with each other using emojis, shoppers can now share their love of sneakers and show off some of their favorite styles with Shoemojis.

The app also lets users browse new styles and identify store locations and availability.

"We are very excited to introduce our first smartphone application," said Stacy Cunningham, executive VP of marketing for Foot Locker. "We know how important phones are in our customers' lives and we always want to offer them a premium experience with Foot Locker wherever they may be. We believe that the Foot Locker app, along with the introduction of Shoemoji, is another great way for us to provide that experience."

Additional features include Foot Locker's full release calendar, which allows users to sync with iCalendar or Google calendar so they won't miss a single new release. It also functions as a full-feature m-commerce site. The app allows users to sign up for Foot Locker's loyalty program and access their personal accounts to track spending and status, plus get access to upgrades.

Foot Locker has been building out its omnichannel operation, and in the past year the retailer revamped its website and fulfillment programs. Mobile was the missing piece of the omnichannel puzzle.

For more:
-See this Foot Locker press release

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