Foot Locker (NYSE:FL) announced it would be offering its e-commerce shoppers same-day delivery through a partnership with Deliv.
Deliv services will directly apply to Footlocker.com, where shoppers can now select same-day or next-day delivery for $5. Customers will also have the option of picking up their items in-store at a location of their choice.
"It's extremely fitting that Deliv has been chosen to support Foot Locker, a brand that helps its customers improve their performance and speed," said Daphne Carmeli, CEO of Deliv. "Foot Locker knows the key to retail success is to give customers choice and convenience when shopping online or in-store. Winners in the omnichannel world will be those like Foot Locker who surpass their customer's expectations by giving them the ability to receive their merchandise when they want it, including same-day, all for $5."
Foot Locker will also extend its existing buy online and pickup in-store capability. Initially rolled out in five stores in the San Francisco Bay Area and Los Angeles, the option is now available in more than 1,300 stores in the U.S. and Canada. Eventually Deliv will roll out across all of Foot Locker's other brands, including Lady Foot Locker, Kids Foot Locker, Champs Sports and Footaction brands.
"We want our customers to experience speed in everything they do, from shooting hoops to on the track," said Mike Owens, Foot Locker's executive VP of operations. "Our customers don't want to wait to improve their own performance, and neither do we. That's why we've partnered with Deliv to pair our physical stores and online e-commerce sites to offer flexible, fast and affordable delivery for our customers, no matter if they are shopping online or in person."
With athletic footwear on an upward trend, Foot Locker's profits jumped up 39 percent in the last quarter, much of it due to its omnichannel success.
-See this Deliv press release
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