Foot Locker (NYSE: FL) has joined forces with online retailer Eastbay to launch in-store shops at select Champs Sports locations.
The first four Champs Sports stores to feature the Eastbay in-store shops will be located in St. Petersburg, Florida; Minneapolis; Milwaukee and Sacramento beginning in June 2014.
Champs Sports is dedicating approximately 150 square feet in select stores for what the retailer is calling the "Eastbay Performance Zone," where the retailer will stock Eastbay products targeted toward elite-level high school and college athletes. Brands that have been selected to participate include Nike, Adidas and Under Armour.
Merchandise in the new shops will be refreshed seasonally to correspond with football, baseball, softball, soccer, track, volleyball, wrestling, and lacrosse seasons, among other sports. The company will keep basketball and training products available year-round.
The in-store shops will also feature a 4-foot touch screen display through which Eastbay's online inventory can be viewed right from the sales floor. Customers can place online orders using the digital display that can be shipped to the store or an address of their choice.
Foot Locker earlier this year said it would continue to grow the shop-in-shop business. Last quarter, these in-store boutiques were a sweet spot for the retailer, as customers responded well to the individual sports brands within Foot Locker stores.
-See this Foot Locker press release
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