Food Lion continues to invest in the North Carolina market and plans to spend $215 million to remodel 142 Charlotte-area stores this year.
It's part of the grocer's "Easy, Fresh and Affordable" campaign to create a more customer-centric operation, according to The Charlotte Observer.
The remodeled stores will feature new decor, easier-to-navigate layouts, a walk-in cooler for produce and updated product assortments. Prices will be cut on many staple items including chicken and produce, prepared foods will be expanded and new POS systems installed.
There's also a new training program to refocus employees on customers.
Food Lion opened its first store in this format in Concord, North Carolina in 2013, and has since remodeled 238 locations in the state.
Competition in the supermarket channel is heating up. Aldi is planning an aggressive expansion, with 45 stores scheduled to open this year in Southern California and 650 new stores nationally within five years.
Publix plans to expand in Virginia and Lidl is looking for its first U.S. store in the area. Food Lion's parent company, Delhaize merged with Royal Ahold in June, creating the fifth largest food retailer in the United States.
-See this Charlotte Observer article
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