Food Lion, which operates more than 1,100 grocery stores in Southeastern and Mid-Atlantic states, announced that it was dropping prices on 6,000 items during a district-wide revamp of its supermarkets. The changes are part of a company revitalization and store remodeling by the Delhaize America-owned chain.
The changes will affect about 169 stores in North and South Carolina while also adding 500 new jobs in those markets. Remodeled locations will kick-off grand reopening ceremonies this week to unveil bigger supermarkets with more product offerings.
Another component of the revitalization plan includes the launch of Food Lion's "Fresh From the Field" program. Under this program, stores will carry a larger variety of and better quality produce.
"With [the latest] launch, nearly all Food Lion stores have received these store investments," said Greg Finchum, SVP of retail operations for Food Lion, reports Progressive Grocer. "We invite customers to visit their local Food Lion, where they will experience firsthand new lower prices and other store enhancements, such as the greatest value in store brands and fresher produce."
Food Lion is also giving back to the community in the Southeastern region by donating $2,000 to local food banks, which will help provide up to 10,000 meals.
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