Flipkart's one day sale is app-only

Flipkart's Big Billion Days sale is an app-only event designed to drive mobile sales during a single day.

"India shops the most during this time of the year. With 75 percent of traffic coming via mobile, we expect this 'app only' sale to be the biggest shopping event of the year," according to Mukesh Bansal, head of e-commerce. Story

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