Extreme value retailer Five Below (NASDAQ:FIVE) has officially entered Kansas City as of May 15 with the opening of three new stores.
"Entering the Kansas City metro area and opening our first store in Kansas, our 24th state, is very exciting as we continue to grow our footprint across the country," said Joel Anderson, CEO of Five Below. "We're thrilled to develop new relationships with customers in this dynamic market. Kids and parents looking for a fun place to shop for trend-right, high quality products at a great value will surely enjoy Five Below."
The Philadelphia-based company currently operates approximately 385 stores in 23 states and expects to open roughly 70 new stores this year, on top of the 62 locations opened in 2014.
Catering to teens, pre-teens and their parents, Five Below carries an ever-evolving assortment of cellphone cases and chargers, remote control cars, yoga pants, graphic tees, nail polish, baseball and soccer balls, tons of candy and seasonal must-haves for summer, back-to-school, Christmas, and more. Everything, every day, is just $5 and below.
While many teen apparel retailers have struggled to compete with the fast fashion set including Forever 21 and H&M, Five Below has beat the trend with its extreme value format and mix of branded and licensed merchandise, apparel, party goods, home goods, tech and sports products targeted at younger shoppers.
-See this Five Below press release
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