Oscar Fittipaldi is the owner and operator of the first freestanding Chick-fil-A in New York City. He was chosen from hundreds of applications to be the brand's local franchisee, and his store will open the doors at the 1000 Sixth Ave. location on October 3.
Every year, Chick-fil-A gets about 20,000 franchisee applicants and selects between 75 and 80, Crain's reported. While Fittipaldi has already operated a franchise in Philadelphia for five years, he's terminating that contract to launch the New York site with the help of his family, who live in southern New Jersey.
The new Chick-fil-A plans to be a greener, fresher and more environmentally-friendly than most New York fast-food restaurants, New York Business Journal reported. The location will be the largest in the country, standing three stories and 5,000 sq. ft.
Staff will have iPads to take orders so that the food is ready when the guest gets up to the counter. The restaurant will make many of the menu items from scratch daily, including biscuits, salads and lemonade.
In addition, the location is partnering with regional farmers and suppliers to source locally-grown ingredients, including fresh bread from Automatic Rolls of New Jersey and low-calorie wraps from Brooklyn-based Damascus Bakery.
Finally, the location will be one of the few quick-service restaurants in New York City to build LEED specifications with water and energy efficient features.
Ahead of the technology curve, last year Chick-fil-A announced a national rollout of its mobile payment platform and test of mobile ordering.
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