Finish Line (NASDAQ:FINL) has teamed up with Puma to open 10 Puma shops-within-shops across the country. An online space will include expanded product offering and uniquely designed content to connect Finish Line shoppers with the Puma brand.
"We are incredibly thrilled to share this exciting partnership opportunity between Finish Line and Puma with our customers," said Jeff Morrell, senior VP and general merchandise manager at Finish Line. "We believe that the Puma edge will heighten the customer experience by bringing together the edge of sport and style with unique and distinctive products."
The new Puma products launched for the sports retailer will marry the brand's style with a sporty edge.
Finish Line has posted good financial results thus far in 2015. The company nearly doubled its first quarter profit thanks to strong online sales and performance at Macy's (NYSE:M) stores. Finish Line has hosted shop-in-the-store shoe departments in 450 Macy's stores since 2013.
-See this Finish Line press release
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