Finish Line appoints former Sears exec to head omnichannel

Athletic shoes and apparel retailer Finish Line announced that Imran Jooma has been hired as the company's chief omnichannel officer and executive VP. In that role, he will take control of all the brand's customer facing touchpoints, including digital, store operations, the customer care center and brand marketing.

"As the expectations of our customers continue to evolve, it's critical for Finish Line to raise the bar in delivering and exceeding those expectations," Sam Sato, president, said in a statement. "We're thrilled to have Imran join Finish Line and are looking forward to the expertise and experience he brings to this position. Imran will lead our more unified and strategic approach to a holistic customer experience."

Jooma was previously executive VP and president of online, marketing, pricing and financial services at Sears Holdings. He has almost two decades of experience in executive roles at retailers such as Circuit City and OfficeMax. Press release

Suggested Articles

Costco changes up its menu items, and Alibaba and Guess partner for a physical store.

Janey Whiteside, Walmart's new chief customer officer, is well acquainted with the importance of customer service in modern retail.

Whole Foods will offer deals on Amazon's Prime Day, and tariffs against China are causing pricing hikes.