Fewer Visits This May Than Last At Some Major E-Tailers

Sears.com registered about 14.9 million visits in May, a 7 percent decline in traffic when compared to May 2008, according to Internet Retailer. The publication said Sears was one of six top 10 E-Commerce sites to experience year-over-year traffic declines in May. Netflix.com's traffic slipped by 8 percent to 14.4 million visits, and eBay saw a 2 percent drop to 51.6 million visits.

The Internet Retailer compilation, based on data from Nielsen Online, also found Amazon's traffic sliding 1 percent, to 49.7 million visits, and Adobe's decreasing 2 percent, to 27.8 million visits. Although the sluggish economy clearly had an effect on site visitation, not all retailers were in sinking boats. Walmart.com's traffic for May increased 5 percent over the same month in 2008 to 25.6 million, Target's rose 4 percent to 24.6 million and Home Depot's jumped 5 percent to 13.6 million, said the report.