Fear Of Addition A Key Cause Of Abandoned Shopping Carts

About 36 percent of all E-Commerce shoppers who abandon their shopping cart did so because the purchase total was a lot more than they had expected. That's one takeaway from an April PayPal survey of U.S. e-tail consumers.

The survey offered few surprises, but the quantification of the stated reasons was intriguing. The top cause was the expected "shipping charges were too high" (43 percent). The remaining cart surrender reasons were the consumer wanted to do more comparison shopping (27 percent), the prospect "could not contact customer support to answer questions" (16 percent) and some 14 percent said they gave up because they had forgotten their username and/or password.

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