FatWallet launches 2014 Black Friday app

FatWallet, a place to find online coupons and cash back deals, announced it is relaunching its 2014 Black Friday app. The app allows consumers to look on their smartphones or tablets to compare deals from more than 1,600 stores with this holiday's Black Friday deals.

The idea behind the app is that shoppers will be able to make smart purchasing decisions. By viewing what deals will be launching on Black Friday, shoppers can choose to purchase immediately, for pre-Black Friday sales, or wait for Black Friday sales, Thanksgiving Day deals, Cyber Monday deals or December sales.

"With the holiday sales events starting earlier and stretching out for several days, shoppers have to do a lot of work in order to know when to buy," said Brent Shelton, a FatWallet shopping expert. "Our redesigned app lets shoppers quickly compare current deals with Black Friday ads and other retail flyers, giving them the edge to find the best deals, all the time."

Features of the app include the ability to scan deals and ads page by page or by category. The app also allows shoppers to compare and shop specifically for Black Friday deals or any current "hot deals." Then the user can save lists of favorite deals, including setting up notifications for quick access when they become available. Finally, the app includes reviews, product details, expert tips and the ability to rate and comment on deals.

The free app adds some additional features in 2014. For example, an interactive feature allows shoppers to view information regarding available coupons, promo codes, free shipping options, product details and tips added by FatWallet experts.

The app's arrival coincides with an increasing number of Black Friday announcements from retailers. Thus far, there seems to be a trend in starting sales and deals earlier than in previous years. For example, Macy's (NYSE:M) and Sears (NYSE:SHLD) have announced that they will begin their Black Friday sales at 6 p.m. on Thanksgiving Day.

Retailers are preparing for an influx of consumers, as one in four plans to have their holiday shopping all completed by Black Friday, according to the latest RetailMeNot "Shoppers Trend Report." And an additional 21 percent of consumers will conduct most of their holiday shopping over Black Friday weekend.

For more:
-See this FatWallet press release

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