Spending on dad is expected to climb 6 percent this year – twice the increase of 2015.
Slightly more shoppers will celebrate Father's Day this June 19, for an expected total of $18.8 billion, according to the annual Brand Keys Father's Day survey.
The annual survey found that 78 percent of consumers plan to celebrity Father's Day, up 2 percent from last year. Each will spend an average of $157.
Top gift items include gift cards (40 percent), clothing (35 percent), tools (20 percent), electronics (18 percent), and wine and spirits (15 percent).
But several top gift categories are losing popularity as fewer shoppers than last year plan to give gift cards, tools and smartphones.
The biggest increase in gift choices are in clothing and wine and spirits, both up 5 percent from last year. "You can always count on the perennial tie," said Robert Passikoff, founder and president of Brand Keys. Wine and spirits are also popular, "with whiskeys, bourbons and scotches favored," noted Passikoff.
Interestingly, "experiences" weren't listed among the survey results, although spending on spa services will increase 2 percent as roughly 10 percent of shoppers plan to give this experience as a gift.
Department stores continue to fall from favor with 3 percent fewer shoppers planning to purchase gifts there. Specialty stores are popular with 2 percent more shoppers this year than last.
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