Fast-Food Customers Eat Burgers Most, Like Sandwich Chains Best

Even though U.S. consumers visit burger chains most often, they are more satisfied with their experiences at sandwich chains, CSPnet reported.

A study by Empathica found that 60 percent of U.S. consumers visited burger chains over the past month, while 41 percent visited sandwich shops, 33 percent went to pizza and pasta restaurants, and 30 percent visited chicken eateries.

However, when it comes to customer satisfaction, those visiting the top 62 fast-food brands had the most favorable experience at sandwich shops (52 percent agree that they are satisfied overall), followed by snack and coffee shops (51 percent) and Mexican restaurants (49 percent). Chicken eateries and pizza/pasta stores tied for fourth place in visit satisfaction at 48 percent. Only 42 percent of the burger-chain visitors said they were satisfied, and the smallest percentage of those customers—38 percent—were likely to recommend the burger chains to others.

The study, conducted in early August, surveyed 10,000 U.S. consumers on the fast-food chains' food, order accuracy, speed of service, menu, restaurant atmosphere, value, staff and cleanliness.

As is typical among fast-food customers, more males (62 percent) visited the restaurants in general than females (58 percent). At the same time, more women than men visited pizza and pasta restaurants along with snack and coffee shops. But the survey also found that among 18- to 24-year-olds, 42 percent visited pizza places, while only 28 percent of 55- to 64-year-olds reported a visit.

For more:

- See this CSPnet story
- See the Empathica study (sub. required)

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