Fashion brand Vince names new CEO

Brendan Hoffman was appointed CEO of luxury fashion brand Vince and member of the board of directors, effective immediately. Mark Brody, interim CEO, will remain with Vince through a transition period and as a member of the board.

Hoffman was most recently CEO and president of The Bon Ton Stores from 2012 to 2014. He was also CEO and president and Lord & Taylor for three years and led a revamp of the brand.

"As a long-time admirer of the Vince brand, I see tremendous potential for this company," Hoffman said. "I am excited to have the opportunity to leverage my merchandising, branding, retail and e-commerce experience to lead Vince into the next phase of growth."

Hoffman also has several years of experience with The Neiman Marcus Group, including six years serving as president and CEO of Neiman Marcus Direct where he oversaw the growth of and He was also VP of Last Call Clearance Division at Neiman Marcus for two years and divisional merchandise manager of Bergdorf Goodman from 1998 to 2000.

"Brendan is an extremely talented leader, and with more than 25 years in the retail industry, he brings a wealth of knowledge and experience to Vince," said Marc Leder, chairman of Vince's board. "We believe that his strong merchandising skills, in-depth knowledge of the department store channel, and e-commerce experience make him an excellent choice for CEO." Press Release