Online retailer Farfetch is expanding into the Australian market. Australia is one of the company's fastest growing regions, based on consumers and revenue, but Farfetch was not previously selling any items from Australian boutiques.
Farfetch now carries items from two boutiques, Le Louvre and The New Guard, and flagship locations for brands Alex Perry, Bassike, Dion Lee and Scanlan Theodore, Women's Wear Daily reported. The first Australian-based employee was hired to help grow the company's presence.
"Our business model also means that we open these retailers up to a new global audience of shoppers who may never set foot in their physical stores," CEO Jose Neves told Women's Wear Daily.
Farfetch launched in 2008 and now sells to consumers from 180 countries. Shoppers can purchase directly from boutiques in 300 stores around the world. Most recently, Farfetch raised a Series E round of $86 million, bringing its total amount raised to more than $195 million.
In May, the company purchased Browns, an iconic London boutique known for pioneering bridal and menswear in the '60s, with plans to implement a new digital concept within the store.
In 2014, Farfetch was on Fast Company's list of the world's most innovative companies alongside big names like Amazon (NASDAQ:AMZN), Walmart (NYSE:WMT) and Warby Parker.
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