Fanatics names CFO

E-retailer Fanatics named Lauren Cooks Levitan its new CFO, reporting directly to CEO Doug Mack. Levtian will be based in Silicon Valley and responsible for accounting, financial planning, strategic analysis and investor relations—all areas in which she has more than 20 years of experience.

"Lauren's experience as a retailer and as an industry analyst, where she became known as an omnichannel thought leader, will enable her to provide outstanding financial leadership for us while also helping guide our rapid strategic expansion in the years ahead," Mack said. "Lauren is another all-star addition to the world-class leadership team we've built at Fanatics."

Levitan is active in supporting women's leadership development in business and currently serves on the advisory committee for Standford's GSB's Women's Initiative Network (WIN) and is co-chair of the Duke University Northern California Women's Forum.

"It is a tremendous opportunity to join a company as innovative and forward-thinking as Fanatics and I could not be more excited to start working with the talented team already in place," Levitan said. "Fanatics, which is at the epicenter of sports, consumer product and omnichannel retail trends, is a company that combines all my passions into one incredible opportunity."

Most recently, the new CFO's work experience included being a co-founder and managing partner at Moxie Capital, where she provided capital and advisory services to businesses operating in wholesale, retail, e-commerce and direct sales. She also was a managing director and senior research analyst at Cowen & Co., establishing the investment bank's consumer retail franchise.

Prior to Cowen & Co., Levitan served as a managing director at Robertson Stephens, covering specialty and multichannel retail, and is credited with being the first analyst to apply retail industry experience to the online retail channel.

She first gained retail experience in merchandising, inventory management and store operations at both Crate & Barrel and Gymboree. In the early part of her career, Levitan worked at Goldman Sachs in investment banking and equity capital markets.

Currently, Levitan serves on the board of Crew Knitwear.

Although Fanatics is the largest online retailer of licensed sports merchandise, the company announced its first physical store to open this fall in New York City, which will be the NBA's flagship store. Press Release