Family Dollar expands food assortment, lowers prices

Family Dollar (NYSE:FDO) is introducing more than 400 new food items and lowering prices in all its 8,000 stores nationally.

"At Family Dollar, our focus is solely on our customer. It's important for us to constantly evaluate our assortment, making sure that we have the products and national brands that are relevant to her and her family, always at a great everyday value," said Jason Reiser, Family Dollar executive VP and chief merchandising officer. "I am excited to add these new food items to our already robust assortment, and I am confident that our customers will be impressed by the expanded selection we have to offer."

As part of the new food rollout, television personality, author and chef, Pat Neely, will participate in several special events to promote the assortment. Shoppers can participate in a recipe challenge to make a meal for four for just $15.00, with a grand prize of cooking with Pat Neely in his Memphis home or a special joint-program with Feeding America aimed at giving children a healthy start to the day.

"Pat brings a down-to-earth style and flair that resonates with Family Dollar and our customers," continued Reiser. "We are excited to welcome Pat to the Family Dollar family. He's a great ambassador for us as we expand our food assortment."

Family Dollar has also lowered prices on 1,000 items from brands such as Kraft, Hellman's, Ragu and others. The lower prices are found in every department, from food to home cleaning and laundry care, as well as housewares and apparel.

Retailers that operate in the dollar store segment have been expanding grocery selections since Dollar General added perishables in the early 2000s. As more shoppers report budgetary constraints, more of their grocery budget is being allocated to low-priced retailers.

For more:
-See this Family Dollar press release

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