Facebook (NASDAQ:FB) is exploring whether mobile users are more likely to buy from its e-commerce Marketplace section with a new app feature, as the social network explores a variety of shopping platforms.
The social network is testing a new icon that appears on the bottom of its app with a small group of U.S. users, according to Internet Retailer. The section presents a group of recommended items based on the user's likes, interests and connections.
It's just one of a number of tests Facebook is running as it seeks to grow sales by retailers, brands and users in various shopping sections within the platform. Close to half of all Facebook users look to the social network to discover new products and engage with brands, according to a Facebook survey.
Facebook Marketplace includes products sold by retailers, brands and individual users in its For Sale Groups, a listing service similar to Craigslist. There's also a Shop section on Facebook Pages being tested with a small number of U.S. retailers to gauge whether consumers will go beyond browsing to buying items directly on Facebook, or if they are more likely to leave the network to purchase from the retailer.
There's also a test with Shopify, which allows some Shopify retailers to add a buy button to their pages. Facebook had more than 1 billion users as of November 2015.
-See this Internet Retailer article
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