Facebook shopping gets easier

Retailers can now create shops on Facebook through the BigCommerce platform. BigCommerce has expanded its Shop section on Facebook pages so that merchants can more easily create custom shops.

Nearly 50 percent of visitors to Facebook are actively looking for products, with a majority discovering new products in their News Feed, pages and groups, according to the social media site.

The expanded platform lets retailers add the Shop section to their Facebook Page to display and promote curated product collections, allowing shoppers to discover new products, subscribe to updates when new items are added and purchase them through the retailer's online store.

"Selling through Facebook represents an additional channel to help new customers discover our brand, drive awareness for our products and increase traffic to our store," Tanya Keller, community manager for Native Union, said in a statement.

Social media has been a challenge for retailers. Consumers are active on many social sites including Facebook – 23 percent say they follow a favorite apparel brand – but even with the arrival of a buy button on some sites, barriers still exist to closing sales on social media.

For more:
- see this BigCommerce announcement

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