Facebook revamps retailer pages to resemble e-commerce sites

Facebook (NASDAQ:FB) is launching a Shop section that lets retailers highlight their products, and expanding the call-to-action button test on these retail pages.

Facebook's Shop section now features a more prominent "Shop Now" button that is both more inviting and noticeable to shoppers. The social media site has made the buttons larger, brighter and strategically placed directly under the page's cover photo, Internet Retailer reported.

In addition, Facebook added to the seven current call-to-action options that retailers can post on their pages. The new, customer-service oriented buttons include "call now," "send a message," or "contact us."

The changes aim to make the social media pages look more like retail websites. Facebook is also helping retailers better reach mobile shoppers.

"The new features for pages reflect our belief that no matter if you're a plumbing company, a flower shop, a nonprofit or a brand, your page should house the information people are looking for, help you communicate with your customers and support your unique goals," according to a Facebook for Business blog post.

Facebook is also expanding an e-commerce test, which allows some Shopify customers to add a buy button to their pages. The test will still only be available to Shopify retailers.

According to Facebook, 45 million businesses have pages on their social network and the platform is a growing source of sales. Retail sales driven by social media earned $3.3 billion for the top 500 retailers in 2014, and social media's share of e-commerce referrals was nearly 200 percent in the past year, based on a BI Intelligence study.

For more:
-See this Internet Retailer article

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