Facebook drives 85% of social e-commerce

A new Shopify study finds that Facebook (NASDAQ: FB) ranks as number one in terms of converting social shares to e-commerce dollars. The social media platform was responsible for 63 percent of all social media visits to Shopify stores in 2013, or a total of 23.3 million visits. Shopify found that around 85 percent of all orders made following social visits came from Facebook, a 129 percent increase over 2012.

Shopify analyzed 37 million social visits to its client stores. These visits led to roughly 529,000 total e-commerce sales for 2013.

While more visitors arrived on shopping sites from Facebook, it was actually Polyvore which generated the highest average order value ($66.75) of any social site, with Instagram coming in second place ($65). Both have higher average orders than Pinterest ($58.95), Facebook ($55) and Twitter ($46.29).

The Shopify survey also took a look at several retail categories in which Facebook scored top results. Nearly all photography-related social commerce orders came from the network, and 94 percent of sports and recreation did, too. Drop shipping, pet supplies and jewelry and watches were also top performers.

Shopify is an e-commerce platform that enables individuals and businesses to create online stores. The company hosts 90,000 e-commerce sites generating more than $3 billion in sales to date.

For more:
-See this eMarketer article
-See this TechCrunch article

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