CEO Jason Goldberg revealed that he is in talks to sell off his e-commerce brand, Fab.com. Industry experts predict the company will sell for between $100 million and $150 million.
Fab recently announced the launch of a new online furnishing brand, Hem. Hem is a combination of Fab, the company's EU custom furniture business, and recent acquisition One Nordic.
"Given that announcement, we have had a lot of inbound interest in the valuable Fab brand and assets. We are currently evaluating such inquiries," Goldberg told My Retail Media. "We have no comment on the status of those discussions. As point of fact, we are not shopping Fab around and we have not hired any bankers or agents."
Sources say Alibaba was interested in Fab last year but nothing became of the deal.
The company has seen ups and downs since it moved away from flash sales and into pure e-commerce. It had to receive several rounds of funding in 2012 and 2013 and laid off a large portion of its workforce.
-See this My Retail Media article
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