Express wooing men with whiskey subscription

Express and Taster's Club are offering a package deal for new members.

Fast fashion retailer Express is offering men a whiskey club integration in order to appeal to a young, sophisticated male audience through mobile-optimized email and social marketing, gift cards and discounts. Express and Taster's Club are offering a package deal for new members to get customers from each retailer's audience. Users can click on the links via mobile to an online hub for both companies, without having to switch to desktop. (MobileCommerce)

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